Beauty is more about personality. The word "personality" ordinarily means too many things to enter usefully into a scientific discussion, unless it is clearly stated what it means in a given context. Among the usual meanings, there are five which can be fruitfully isolated: these are those used respectively by philosophy, physiology, psychophysiology, sociology and psychiatry. From a philosophical point of view, personality is the subjective consciousness of an ego that is not to be confused with other observable objects.